Graphic Design Specialist at NS Bluescope
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Graphic Design Specialist

  • West Sacramento, CA, USA
  • Full-time
  • Job Posting Date: 22-Sep-2021
  • Department: Marketing
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COMPANY DESCRIPTION
NS BlueScope – Coated Products North America (Coated Products) is a joint venture between Nippon Steel and BlueScope Steel. The Coated Product business operates in the United States, Malaysia, Vietnam, Thailand, and Indonesia, with its headquarters based in Singapore. This joint venture provides a strong platform to capture growth in new market segments. ASC Profiles LLC and Steelscape LLC are part of the NS BlueScope Coated Products business in the United States and is an industry leader on the forefront of offering innovative steel product solutions. With over 600 employees and eight manufacturing plants across the Western United States, we have built trusted brands which have served the construction industry for almost 50 years.

JOB DESCRIPTION

The Graphic Arts & Digital Specialist is responsible for the graphic design, layout, production and support of branding, literature, collateral, web site optimization (& maintenance), advertising campaigns (print & digital) to ensure the branding, messaging, and promotion fit with the requirements and desired image of the company and of each division. The main aspects of this role are to support sales and marketing efforts to drive brand awareness and lead generation for each business unit as well as support internal communication projects as needed.

  • Design and publish external and internal literature including color charts, installation guides, product catalogs, etc.  Includes formulating layout design, specifying materials details and managing print vendors.
  • Create online digital brochures (downloads), and website content and layout. Work internally, (and with external sources as needed) to optimize web site(s) for performance, as well as conduct web site maintenance.
  • Create bi-annual review of all collateral & marketing material to ensure consistency with web site designs, marketing strategies and target audience intent. Phase out pieces where appropriate.
  • Product branding, design/layout of literature, digital communication, for new products or services
  • Develop creative direction (artwork, layout, etc.) of promotional programs including advertising, customer merchandise, direct mail campaigns, videos, presentations, special events.
  • Research trends in product colors and promotional tools through visits to vendors (paint suppliers), customers and competitor literature.
  • Art direction to suppliers; oversee execution and distribution.
  • Provide design support on trade show booth design and layout as well as logistics support.

QUALIFICATIONS

Minimum:

  • Bachelor’s degree in Business Administration or Marketing; or, combination of experience and education.
  • 7 years of experience creating, and managing promotional, advertising activities/programs, collateral material, preferably in a similar industry.
  • In depth knowledge of video creation and production, desktop publishing, web site CMS and marketing.
  • Experience working with digital video channels such as YouTube and creation of video content.
  • Experience buying and managing services such as printing, point of purchase displays, logo merchandise, and trade show necessities in a cost-effective manner.
  • Experience using Adobe Creative Suite InDesign, Illustrator, Photoshop, Premiere, Acrobat. Microsoft PowerPoint, Word, Excel. FileZilla, WordPress
  • Solid experience in web development and HTML language, as well as WordPress CMS.

Preferred:

  • Understanding of 3D technologies and animation process, tools and techniques.
  • Use of HubSpot Marketing Automation System.

Skills & Competencies:

  • Ability to foster strong interpersonal relationships.
  • Digital marketing emphasis.
  • Experience with graphic design, digital design/online media, animation, 3D video, video, and social media.
  • Familiarity with various computer software programs for graphic design.
  • Intermediate level usage of Microsoft Office programs.
  • Experience in HTML, WordPress CMS.
  • Safety orientation.
  • Strong attention to detail.
  • Strong communication skills, both orally and written.
  • Superior organizational and prioritization skills.

ADDITIONAL INFORMATION

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job.  It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job.  Associates may be required to perform other duties as assigned.  Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope.  To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement.

EEO Employer/M/F/Disabled/Protected Veteran

BlueScope is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.